Caesars
Caesars wanted to re-design all of their websites along with their booking path. Caesars Entertainment Corporation owns over 50 different casino hotels under several brands including Caesars, Bally’s, Harrah’s, Planet Hollywood, etc. Rokkan's strategy was to provide 5 different templates so that Caesars could use them across all their brands, properties and locations. The 5 different templates provided were a global site, a specific location site with multiple properties (Las Vegas), a brand that has multiple properties (Harrah’s), and two different specific property sites (Planet Hollywood, Caesars Palace Las Vegas). We also redesigned their entire booking path as well.
BOOKING PATH WIREFRAMES
BOOKING PATH CREATIVE
